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  • Product-Line:
    Nike Air Max 270
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  • Official Release Date:
    February 1, 2018
  • Exclusive Style Code:
    H8050003 (Light Bone/Hot Punch)
  • Suggested Sales Price:
    $150 (USD)

February 2018 sees the release of the brand-new Nike Air Max 270. This innovative and high-tech sneaker is the latest addition to the Nike Air Max family, which was launched as far back as 1987.

The first of which was the Air Max 1, created by the legendary designer Tinker Hatfield. He would go on to design more Air Max shoes for Nike, as well as some of the Air Jordans. The concept behind the original Air Max was an innovation. It would be the first time that air would be visible and thus incorporated into the design.

The Air Max 270 is an ode to the classic Air Max 93 and Air Max 180 sneakers. The Air Max 93 was the first model that displayed a full 270-degree air heel, for which its newer counterpart is named, and is known as “Total Air.” This massive air heel has one bubble section, which is located directly under its wearer’s heel. It is the very thing that sets the Air Max 93 and the new Air Max 270 apart from other Air Max models. But this impressive feat of technology in footwear is not just for looks. It serves to cushion the heel for better performance.

And though the Air Max 270 design contains the same level of ingenuity and technology as a conventional sports sneaker, its intent is specifically for everyday wear, making it a lifestyle sneaker. The ad campaigns for this remade retro revival piece are bound to be as exciting as the footwear itself.

The sleek and stylish Air Max 270 will be available in different colors, ranging from all-black for a more sophisticated look to a street-style inspired color scheme combining yellow and black with a white sole and red air heel. There is also a contemporary combination of black and white with teal detailing which alludes to the original Air Max 93, and a black and white counterpart with red air heel.

Whether for sports or casual wear, the choice is yours and the options are there. The contrast of the mesh overlay, substantial sole, and see-through bubble heel creates a striking effect through the contrast in textures, and the color variations highlight this effect. More colors are expected to release soon.

Being a lifestyle sneaker means that the Air Max 270 is meant for all-day wear and still ensures the performance and quality of a running shoe. The key to this lies in its air heel, which is an impressive 32 mm tall, the highest air heel achieved so far. It is durable yet supple, and transitions perfectly into the rest of the sole. This creates a bouncing effect for a higher level of shock absorption and comfort, enhanced by its interior cushioning and ergonomic fit.

The sole is made from a dense foam that makes for an easy-going tread. The sneaker itself is lightweight and breathable with a durable zoned mesh outer layer and is flexible in its entirety for ease of movement.

Nike Air Max 270 (Pink) Release Info: 

These will be releasing on February 1, 2018, at Nike.com and select retailers for $150 (USD).

Featured Tech:

Upper: Neoprene
Midsole: Max Air Unit
Outsole: Rubber

Featured Tech:

Upper: Neoprene
Midsole: Max Air Unit
Outsole: Rubber

Nike News: (#19)