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  • Product-Line:
    New Balance 990v4
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  • Official Release Date:
    April 14, 2018
  • Suggested Sales Price:
    $100 (USD)

New balance sets to release 1500 pairs of the latest New Balance 990v4 “1982” at an affordable price. What? Why? No one knows, but it's happening. As being one the first running brands in the game, since 1982, New Balance is bringing back its original price for the 990v4 release.

Introducing itself as one of the most innovative running shoes in the industry, at the time $100 is considerably pricey for a pair of sneakers. Of course, in modern times, not only has the price gone up, but the 990 is currently on its fourth iterations of the shoe. Although because of its price point, many doubted the sneakers potential in the competitive running market.

The New Balance 990v4 “1982” will feature an OG gray-on-gray colorway, with hints of Navy all around. Embroidered along the heel counter reads “EST. 1982” establishing the reminder of its roots.

New Balance MADE (990v4) Release Info: 

These will be releasing on April 14, 2018, on NewBalance.com and select retailers for $100 (USD).

Featured Tech:

Upper: Mesh/Pigskin
Midsole: NCAP® Polyurethane Ring with EVA Core
Outsole: Blown Rubber Outsole

New Balance News: (#05)