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The adidas Group revealed its BOOST technology on Feb. 2012. It was a highly anticipated global event in New York City.
A few years later, a common question is still roaming around: What exactly is the adidas BOOST technology? But, before we answer this, we must ask, “How did BOOST technology come about?”
adidas Research & Development
The Research & Development (R&D) facility at the adidas group manufactures all of its products with one goal in mind: innovate the best sports performance products by putting the athlete at top of mind. Innovative in what way, though? Style, design, and functionality? Yes, style, design, and functionality all-in-one.
Since 1949, the adidas Group's R&D vision remains the same decade after decade. The company never stop developing the support, protection and cushioning technology for all of its running shoes.
- Support: Prevents overpronation or under pronation.
- Protection: Prevents stress fractures.
- Cushion: Prevents the joints from wear and tear.
For many years, Ethylene Vinyl Acetate (EVA) has been the most used material in the footwear industry. It is a highly elastic and durable rubber, except that EVA does not crack and it is also resistant to ultraviolet radiation.
However, everything changes with Thermoplastic Polyurethane (TPU), which is a hybrid composition between plastic and silicone. And you might be wondering, what features make TPU better than EVA?
- Elasticity: TPU > EVA.
- Resistance: TPU > EVA.
- Robustness: TPU > EVA.
TPU outperforms EVA since its chemical composition is much more elastic, resistant, and robust during hot and cold weather. Once BASF figured that TPU can replace EVA, the chemical company immediately pitched the idea over to the adidas Group —As a result, BOOST technology comes about and forever changes the footwear industry.
All-in-all, adidas BOOST technology provides you with more energy return than any other midsole material in the footwear industry. According to Eric Liedtke, Head of adidas’ Sports Performance, “Energy BOOST will reset the running industry and pave the way for all future performance.”
The leading product-line that features adidas BOOST technology is the adidas Ultra BOOST. It has the following three components: Primeknit Stretch Web, 3,000 Energy Capsules, and Continental Tire Rubber.
Upper: Primeknit Stretch Web
Most sneakers have multiple components, such as the toe tip, vamp, mudguard, eye-stay, quarter, tongue, eyelet, color, and heel stabilizer. The adidas Ultra Boost does not use any of these components thanks to its one-piece Primeknit upper. This elastic design provides security, stability, and breathability like no other while running.
Midsole: 3,000 Energy Capsules
The adidas Ultra BOOST’s midsole has 3,000 Thermoplastic Polyurethane (TPU) “energy capsules.” The TPU capsules are molded together with heat to create a single unit that constructs the midsole. This increases the return of energy per stride.
Additionally, the TPU materials allow the adidas BOOST technology to work in different types of weather. Sneakers with EVA materials become spongy in the heat and stiff in the cold.
Outsole: Continental Tire Rubber
The outsole of the adidas Ultra BOOST has Continental's tire rubber, a premium tire brand with 140 years of tire technology. With this type of rubber at the bottom of your sneakers, you will definitely be getting a lot of grip, traction, and durability in any type of weather condition. Then, the Dual-Density Torsion System that connects the upper and midsole components provides a BOOST – (ie) running experience.